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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes

By: Kotler, Philip.
Contributor(s): Trias de Bes, Fernando.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2003Description: 206 p. : ill.ISBN: 0471455164.Call No.: HF5415.13 K674L Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.13 K674L (Browse shelf) Available 200408050061

Includes bibliographical references and index

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