CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk

By: Bligh, Philip.
Contributor(s): Turk, Douglas.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2004Description: 205 p. : ill.ISBN: 0471483044.Call No.: HF5415.5 B543C Subject(s): CUSTOMER RELATIONS -- MANAGEMENT | CUSTOMER RELATIONS -- MANAGEMENT -- DATA PROCESSINGBibliography, etc. Note: Includes bibliographic references and index
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HF 5415.5 B477S Service innovation : HF 5415.5 B477S Service innovation : HF5415.5 B543C CRM unplugged : HF5415.5 B543C CRM unplugged : HF5415.5 B768C Creating the service culture : strategies for Canadian business HF5415.5 B783R Relationship marketing : HF5415.5 B783R Relationship marketing :

Includes bibliographic references and index

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