Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis

By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Houghton Mifflin, c2004Edition: 3rd ed.Description: 697 p. : ill. (some col.), col. maps.ISBN: 0618264825.Call No.: HF5415.32 H693C 2004 Subject(s): CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.32 H693C 2004 (Browse shelf) Available 200407230137

Includes bibliographical references and indexes

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