The marketing plan / William A. Cohen
By: Cohen, William A.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2005Edition: 4th ed.Description: 348 p. : ill.ISBN: 0471230596.Call No.: HF5415.13 C633M 2005 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexNo physical items for this record
Includes bibliographical references and index
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