Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp
By: Shimp, Terence A.
Material type:
BookPublisher: Australia : Thomson/South-Western, c2003Edition: 6th ed.Description: 650 p. : ill. (some col.).ISBN: 0030352711.Call No.:
HF 5415.123
S545A 2003
Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.123 S545A 2003 (Browse shelf) | Available | 200801250036 |
Includes bibliographical references and indexes
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