Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach

By: Zabin, Jeff.
Contributor(s): Brebach, Gresh.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2004Description: 256 p. : ill.ISBN: 0471467618.Call No.: HF5415 Z324P Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5415 Z324P (Browse shelf) Available 200408050087

Includes bibliographical references and index

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