Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris
By: Brennan, Ross.
Contributor(s): Baines, Paul | Garneau, Paul.
Material type: BookPublisher: Hamshire : Palgrave Macmillan, c2003Description: 380 p. : ill.ISBN: 0333981189.Call No.: HF5415.13 B736C Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 B736C (Browse shelf) | Available | 200408050091 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.13 B726P Practical marketing for your small retail business | HF5415.13 B736C Contemporary strategic marketing / | HF5415.13 B736C Contemporary strategic marketing / | HF5415.13 B736C Contemporary strategic marketing / | HF5415.13 B768C 1997 Competitive marketing strategy : dynamic manoeuvring for competitive position | HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness | HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness |
Includes bibliographical references and index
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