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Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski

By: Rayport, Jeffrey F.
Contributor(s): Jaworski, Bernard J.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU, c2002Description: 631 p. : ill.ISBN: 0072500956.Call No.: HF5548.32 R396C Subject(s): ELECTRONIC COMMERCE -- CASE STUDIES | INTERNET MARKETING -- CASE STUDIES | INTERNET ADVERTISING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5548.32 R396C (Browse shelf) Available 200408100108

Includes bibliographical references and index

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