The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
By: Nagle, Thomas T.
Contributor(s): Holden, Reed K.
Material type:
BookSeries: CRC series : modern mechanics and mathematics ; 2.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 3rd ed. , international ed.Description: 398 p. : ill.ISBN: 013122753X.Call No.:
HF5416.5
N334S 2002
Subject(s): PRINCING | MARKETING -- DECISION MAKINGBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes
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