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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

By: Parente, Donald.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2004Edition: 3rd ed.Description: 404 p. : ill.ISBN: 0324271905.Call No.: HF5837 P373A 2004 Subject(s): ADVERTISING CAMPAIGNS | COMMUNICATION IN MARKETING | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5837 P373A 2004 (Browse shelf) Available 200410220070
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HF 5837 L822G Guerrilla advertising 2 : HF5837 M336I 2011 Ideation / HF5837 P373A 2000 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy : HF5837 P373A 2004 Advertising campaign strategy : HF 5837 P373A 2006 Advertising campaign strategy :

Includes bibliographical references and index

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