Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
By: Parente, Donald.
Material type: BookPublisher: Australia : Thomson/South-Western, c2004Edition: 3rd ed.Description: 404 p. : ill.ISBN: 0324271905.Call No.: HF5837 P373A 2004 Subject(s): ADVERTISING CAMPAIGNS | COMMUNICATION IN MARKETING | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5837 P373A 2004 (Browse shelf) | Available | 200410220070 |
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Includes bibliographical references and index
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