Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo
Contributor(s): Rugimbana, Robert [ed.] | Nwankwo, Sonny [ed.].
Material type:
BookPublisher: Australia : Thomson, 2003Description: 370 p. : ill.ISBN: 1861528019.Call No.:
HF5415
C767
Subject(s): MARKETING -- CROSS-CULTURAL STUDIESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 C767 (Browse shelf) | Available | 200410190076 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 C676 2015 Corporate branding : areas, arenas and approaches / | HF5415 C728S 2002 Strategic marketing management cases / | HF5415 C767 Cross-cultural marketing / | HF5415 C767 Cross-cultural marketing / | HF5415 C866M 1987 Marketing : a managerial approach | HF5415 D522M The marketing casebook : | HF5415 D522M The marketing casebook : cases and concepts |
Includes bibliographical references and index
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