Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra
Contributor(s): Scott, Linda M [ed.] | Batra, Rajeev [ed.].
Material type:
BookSeries: Advertising and consumer psychology.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Description: 436 p. : ill. (some col.).ISBN: 0805842020.Call No.:
BF367
P477
Subject(s): IMAGERY (PSYCHOLOGY) | PERSUASION (PSYCHOLOGY) | ADVERTISING -- PSYCHOLOGICAL ASPECTSBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | BF367 P477 (Browse shelf) | Available | 200410190106 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
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Includes bibliographical references and indexes
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