Methods beyond interviewing in qualitative market research / Philly Desai
By: Desai, Philly.
Material type:
BookSeries: Qualitative market research : principle and practice ; 3.Publisher: London : Sage, 2002Description: 136 p.ISBN: 0761972722.Call No.:
HF5415.2
D472M
Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | INTERVIEWING IN MARKETING RESEARCH | BUSINESS NAMES | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 D472M (Browse shelf) | Available | 200410200014 |
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| HF5415.2 C728M The myth of excellence : | HF5415.2 C768M Marketing research for managers | HF5415.2 C768M 1996 Marketing research for managers | HF5415.2 D472M Methods beyond interviewing in qualitative market research / | HF5415.2 D544E Essentials of marketing research / | HF5415.2 D544M 1994 Marketing research in a marketing environment / | HF5415.2 D544M 1994 Marketing research in a marketing environment / |
Includes bibliographical references and index
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