Developing brands with qualitative market research / Jon Chandler and Mike Owen
By: Chandler, Jon.
Contributor(s): Owen, Mike.
Material type:
BookSeries: Qualitative market research : principle and practice ; 5.Publisher: London : Sage, 2002Description: 140 p. : ill.ISBN: 0761972722.Call No.:
HF5415.2
C426D
Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | INTERVIEWING IN MARKETING RESEARCH | BUSINESS NAMES | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 C426D (Browse shelf) | Available | 200410200016 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.2 B876M 2003 Marketing research : | HF5415.2 B876M 2003 Marketing research : | HF5415.2 B876M 2014 Marketing research / | HF5415.2 C426D Developing brands with qualitative market research / | HF5415.2 C427M 2015 Marketing analytics : | HF5415.2 C446H 2013 Hidden in plain sight : how to create extraordinary products for tomorrow's customers / | HF5415.2 C479I Interviewing groups and individuals in qualitative market research / |
Includes bibliographical references and index
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