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Developing advertising with qualitative market research / Judith Wardle

By: Wardle, Judith.
Material type: materialTypeLabelBookSeries: Qualitative market research : principle and practice ; 6.Publisher: London : Sage, 2002Description: 135 p. : ill.ISBN: 0761972722.Call No.: HF5415.2 W372D Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | INTERVIEWING IN MARKETING RESEARCH | BUSINESS NAMES | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 W372D (Browse shelf) Available 200410200017
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HF5415.2 U523W Why we buy : HF5415.2 U523W Why we buy : HF5415.2 U523W Why we buy : HF5415.2 W372D Developing advertising with qualitative market research / HF5415.2 W547M Marketing research : HF5415.2 W547M Marketing research : HF5415.2 Z545E 1989 Exploring marketing research

Includes bibliographical references and index

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