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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2003Description: 206 p.ISBN: 0471268674.Call No.: HF5415 K674M Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415 K674M (Browse shelf) Available 200411260004
Main Campus
Book Shelves 		HF5415 K674M (Browse shelf) Available 200411260005

Includes bibliographical references and index

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