Contemporary advertising / William F. Arens
By: Arens, William F.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill Irwin, c2002Edition: 8th ed.Description: 614 p. : ill. (some col.) + 1 CD-ROM.ISBN: 0072415444.Call No.:
HF5821
A736C 2002
Subject(s): ADVERTISINGGeneral Note: Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.Bibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5821 A736C 2002 (Browse shelf) | Available | 200501070044 |
Includes bibliographical references and indexes
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
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