Marketing : practice and principles / Ralph E. Mason ... [et al.]

Contributor(s): Mason, Ralph E.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Glencoe/McGraw-Hill, c1995Description: 588 p. : ill. (some col.).ISBN: 0026356015.Call No.: HF5415 M374 1995 Subject(s): MARKETINGGeneral Note: Includes index
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Includes index

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