Product management / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill, 2005Edition: 4th ed. , McGraw-Hill international ed.Description: 494 p. : ill.ISBN: 0071238328.Call No.:
HF 5415.15
L435P 2005
Subject(s): PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes
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