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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

By: Lal, Rajiv.
Contributor(s): Quelch, John A | Rangan, V. Kasturi.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill, 2005Edition: International ed.Description: 812 p. : ill.ISBN: 007124218X.Call No.: HF5415.13 L34M 2005 Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.13 L34M 2005 (Browse shelf) Available 200501260204
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HF5415.13 K674T Ten deadly marketing sins : HF5415.13 K674T Ten deadly marketing sins : HF5415.13 L337 Marketing management HF5415.13 L34M 2005 Marketing management : HF 5415.13 L363V Visual marketing : HF5415.13 L435A 1994 Analysis for marketing planning HF5415.13 L435A 1997 Analysis for marketing planning

Includes bibliographical references and index

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