Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar
By: Kumar, Nirmalya.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: 270 p. : ill.ISBN: 1591392101.Call No.: HF5415 K852M Subject(s): MARKETING | STRATEGIC PLANNINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415 K852M (Browse shelf) | Available | 200505120040 |
Includes bibliographical references and index
There are no comments for this item.