Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: 240 p. : ill.ISBN: 9781591396192; 1591396190.Call No.: HF5415.153 K55B Subject(s): NEW PRODUCTS | MARKET SEGMENTATIONBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.153 K55B (Browse shelf) | Available | 200707120004 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF 5415.153 G842 A guide to open innovation and crowdsourcing : | HF5415.153 J663N New product development : an introduction to a multifunctional process | HF5415.153 K55B Blue ocean strategy : | HF5415.153 K55B Blue ocean strategy : | HF5415.153 M477I Innovation generation : | HF5415.153 R444T The team based product development guidebook | HF5415.153 R444T The team based product development guidebook |
Includes bibliographical references and index
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