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Marketing finance : turning marketing strategies into shareholder value / Keith Ward

By: Wark, Keith.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 349 p. : ill.ISBN: 0750657707.Call No.: HF5415.13 W372M Subject(s): MARKETING -- MANAGEMENT | MARKETING -- COSTS | MARKETING -- COSTS EFFECTIVENESSGeneral Note: Includes index
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Book Shelves 		HF5415.13 W372M (Browse shelf) Available 200505140055

Includes index

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