Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

By: Weitz, Barton A.
Contributor(s): Castleberry, Stephen B | Tanner, John F., Jr.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Edition: 5th ed. , international ed.Description: 575 p. : col. ill.ISBN: 0071215190.Call No.: HF5438.25 W447S 2004 Subject(s): SELLINGBibliography, etc. Note: Includes bibliographical references and index
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HF5438.25 W447S 2004 (Browse shelf) Available 200505170059

Includes bibliographical references and index

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