Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
By: Perreault, William D., Jr.
Contributor(s): McCarthy, Edmund Jerome.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 15th ed. , international ed.Description: 793 p. : col. ill. + 1 CD-ROM.ISBN: 007111176X.Call No.:
HF5415.13
P477B 2005
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 P477B 2005 (Browse shelf) | Available | 200505180005 |
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| HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2005 Basic marketing : | HF5415.13 P537M 1998 Market-led strategic change : transforming the process of going to market | HF5415.13 P547B Beyond the marketing power mind of psychographics games | HF5415.13 R432S 2007 Strategic marketing planning / |
Includes bibliographical references and indexes
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