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Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis

By: Tellis, Gerard J, 1950-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2004Description: 203 p. : ill.ISBN: 0761922539.Call No.: HF5823 T444E Subject(s): ADVERTISING | CONSUMERS -- ATTITUDESBibliography, etc. Note: Includes bibliographical references and index
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HF5823 T444A Advertising and sales promotion strategy / HF5823 T444A Advertising and sales promotion strategy / HF5823 T444E Effective advertising : HF5823 T444E Effective advertising : HF5823 T863A 2013 Adland : HF5823 T863A 2013 Adland : HF5823 V362A Advertising principles :

Includes bibliographical references and index

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