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Strategic marketing / David W. Cravens, Nigel F. Piercy

By: Cravens, David W.
Contributor(s): Piercy, Nigel F.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 2006Edition: 8th ed. , international ed.Description: 726 p. : ill.ISBN: 0071244328.Call No.: HF5415.135 C728S 2006 Subject(s): MARKETING -- DECISION MAKING | MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.135 C728S 2006 (Browse shelf) Available 200605250056

Includes bibliographical references and indexes

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