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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

By: Bearden, William O, 1945-.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw Hill Irwin, c2007Edition: 5th ed. , international ed.Description: 588 p. : col. ill. + 1 CD-ROM.ISBN: 0071105859.Call No.: HF5415.1 B427M 2007 Subject(s): MARKETING -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.1 B427M 2007 (Browse shelf) Available 200605250057

Includes bibliographical references and index

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