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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed / Richard Luecke ; Harvard Business School

By: Luecke, Richard.
Contributor(s): Harvard Business School.
Material type: materialTypeLabelBookSeries: The Harvard business essentials series.Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: 230 p. : ill.ISBN: 1591397626.Call No.: HF5415 L832H Other title: Marketer's toolkit.Subject(s): MARKETING -- HANDBOOKS, MANUALS, ETC | STRATEGIC PLANNING -- HANDBOOKS, MANUALS, ETCBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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