Strategic marketing management : a means-end approach / Mark E. Parry
By: Parry, Mark Edward.
Material type:
BookSeries: The McGraw-Hill executive MBA series.Publisher: New York, N.Y. : McGraw-Hill, 2005Description: 275 p. : ill.ISBN: 0071450939.Call No.:
HF5415.13
P377S
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index
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