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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

By: Mooij, Marieke K. de, 1943-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2005Edition: 2nd ed.Description: 269 p. : ill.ISBN: 1412914760.Call No.: HF5415.127 M664G 2005 Subject(s): TARGET MARKETING -- CROSS-CULTURAL STUDIES | ADVERTISING -- CROSS-CULTURAL STUDIES | CONSUMER BEHAVIOR -- CROSS-CULTURAL STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.127 M664G 2005 (Browse shelf) Available 200606020090

Includes bibliographical references and index

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