Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang
By: Keh, Hean Tat.
Contributor(s): Chiang, Jeongwen.
Material type:
BookPublisher: Singapore : Pearson/Prentice Hall, 2004Description: 269 p. : ill.ISBN: 981244565X.Call No.:
HF5415.13
K43S
Subject(s): MARKETING -- ASIA -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 K43S (Browse shelf) | Available | 200610050058 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 J346M 1997 Marketing planning & strategy | HF5415.13 J346M 2001 Marketing planning & strategy : casebook | HF5415.13 J346M 2001 Marketing planning & strategy : casebook | HF5415.13 K43S Strategic Asian marketing : | HF5415.13 K647M 2000 Marketing management | HF5415.13 K674I Instructor's manual, 7th ed. marketing management : | HF5415.13 K674K Kotler on marketing : |
Includes bibliographical references and index
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