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Services marketing in asia : a case book / Jochen Wirtz, Christopher Lovelock

By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher.
Material type: materialTypeLabelBookPublisher: Singapore : Pearson/Prentice Hall, 2005Description: 454 p. : ill., maps.ISBN: 9812449434.Call No.: HD9987 .A2 W577S Subject(s): SERVICE INDUSTRIES -- ASIA -- MARKETING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HD9987 .A2 W577S (Browse shelf) Available 200610050059

Includes bibliographical references

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