Test bank to accompany consumer behavior and marketing strategy, fifth edition / J. Paul Peter, Jerry C. Olson ; prepared by Thomas K. Pritchett, Betty M. Pritchett

By: Pritchett, Thomas K.
Contributor(s): Pritchett, Betty M | Peter, J. Paul. Consumer behavior and marketing strategy, 5th edition | Olson, Jerry C. Consumer behavior and marketing strategy, 5th edition.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Irwin McGraw-Hill, c1999Description: 291 p.ISBN: 0073035378.Call No.: HF5415.3 P747T Other title: Consumer behavior and marketing strategy, fifth edition.Subject(s): CONSUMER BEHAVIOR -- HANDBOOKS, MANUALS, ETC | MARKETING -- HANDBOOKS, MANUALS, ETC
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HF5415.3 P747T (Browse shelf) Not for loan 200702140010

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