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Brands : meaning and value in media culture / Adam Arvidsson

By: Arvidsson, Adam.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2006Description: 168 p.ISBN: 9780415347167.Call No.: HD69 .B7 A784B Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | INTERNET MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 A784B (Browse shelf) Available 200702150002

Includes bibliographical references and index

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