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The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander

By: Quelch, John A.
Contributor(s): Laidler-Kylander, Nathalie.
Material type: materialTypeLabelBookPublisher: Australia : Thomson South-Western, c2006Description: 324 p. : ill., map.ISBN: 032432023X.Call No.: JZ4841 Q442N Subject(s): NON-GOVERNMENTAL ORGANIZATIONS -- MANAGEMENT | NON-GOVERNMENTAL ORGANIZATIONS -- CASE STUDIES | BUSINESS NAMESBibliography, etc. Note: Includes bibliographical references
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Main Campus
Book Shelves 		JZ4841 Q442N (Browse shelf) Available 200703210005

Includes bibliographical references

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