Alliance brand : fulfilling the promise of partnering / Mark Darby

By: Darby, Mark.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2006Description: 376 p. : ill.ISBN: 9780470032183.Call No.: HD69 .S8 D372A Subject(s): STRATEGIC ALLIANCES (BUSINESS)Bibliography, etc. Note: Includes bibliographical references and index
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HD69 .S8 D372A (Browse shelf) Available 200704240007

Includes bibliographical references and index

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