Services marketing : an Asia-pacific and Australian perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker
By: Lovelock, Christopher.
Contributor(s): Patterson, Paul | Walker, Rhett.
Material type: BookPublisher: Frenchs Forest, N.S.W. : Pearson/Prentice Hall, c2004Edition: 3rd ed.Description: 579 p. : ill., maps.ISBN: 1741031621.Call No.: HD 9989 .A8 L683S 2004 Subject(s): SERVICE INDUSTRIES -- AUSTRALIA -- MARKETING | SERVICE INDUSTRIES -- NEW ZEALAND -- MARKETING | SERVICE INDUSTRIES -- ASIA, SOUTHEASTERN -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesNo physical items for this record
Includes bibliographical references and indexes
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