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Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch

By: Keegan, Warren J.
Contributor(s): Schlegelmilch, Bodo B.
Material type: materialTypeLabelBookPublisher: Harlow : FT Prentice Hall, 2001Description: 610 p. : ill.ISBN: 9780138418267.Call No.: HF1416.6 .E85 K433G Subject(s): EXPORT MARKETING -- EUROPE -- MANAGEMENT | EXPORT MARKETING -- EUROPE -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HF1416.6 .E85 K433G (Browse shelf) Available 200705150019

Includes bibliographical references and indexes

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