Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers
By: Peppers, Don.
Contributor(s): Rogers, Martha.
Material type: BookPublisher: London : Cyan, 2005Description: 304 p. : ill.ISBN: 1904879349.Call No.: HF5415.527 P466R Subject(s): CUSTOMER EQUITY -- MANAGEMENT | CUSTOMER RELATIONS -- MANAGEMENT | CUSTOMER LOYALTYBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.527 P466R (Browse shelf) | Available | 200705160004 |
Includes bibliographical references and index
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