Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 9th ed. , international ed.Description: 541 p. : col. ill.ISBN: 013237093X.Call No.: HF5415.32 S343C 2007 Subject(s): CONSUMER BEHAVIOR | MOTIVATION RESEARCH (MARKETING)Bibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.32 S343C 2007 (Browse shelf) Available 200705230074

Includes bibliographical references and indexes

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