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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly

By: Bly, Robert W.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Owl, c2005Edition: 3rd ed. , rev. and expanded.Description: 410 p. : ill.ISBN: 9780805078046.Call No.: HF5825 B59C 2005 Subject(s): Advertising copy | BUSINESS WRITINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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