Strategic marketing planning / Peter Reed
By: Reed, Peter W.
Material type:
BookPublisher: Australia : Thomson/Nelson, c2007Edition: 2nd ed.Description: 316 p. : ill. + 1 CD-ROM.ISBN: 9780170128650.Call No.:
HF5415.13
R432S 2007
Subject(s): MARKETING -- PLANNING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 R432S 2007 (Browse shelf) | Available | 200708030100 |
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| HF5415.13 P477B 2005 Basic marketing : | HF5415.13 P537M 1998 Market-led strategic change : transforming the process of going to market | HF5415.13 P547B Beyond the marketing power mind of psychographics games | HF5415.13 R432S 2007 Strategic marketing planning / | HF5415.13 R673S Stopwatch marketing : | HF5415.13 S354E Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands | HF5415.13 S354E Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands |
Includes bibliographical references and index
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