Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher

By: Dubois, Pierre-Louis.
Contributor(s): Jolibert, Alain | Muhlbacher, Hans.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2007Description: 466 p. : ill.ISBN: 9780333773192.Call No.: HF5415.13 D826M Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF5415.13 D826M (Browse shelf) Available 200712250017

Includes bibliographical references and index

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