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10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen

By: Cohen, Barry H, 1949-.
Material type: materialTypeLabelBookPublisher: Avon, Mass. : Adams Media, c2006Description: 262 p.ISBN: 9781598690828.Call No.: HF5823 C633T Subject(s): ADVERTISING | SMALL BUSINESSBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5823 C633T (Browse shelf) Available 200712250006
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HF5823 B877W 1991 Which ad pulled best? HF5823 B877W 1996 Which ad pulled best? HF5823 C352S Stunning advertising / HF5823 C633T 10 ways to screw up an ad campaign : HF5823 C677P 2004 Provocateur : HF5823 C69A The ad game : HF5823 D334A Advertising for dummies /

Includes bibliographical references and index

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