Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson
By: Michaelson, Gerald A.
Contributor(s): Michaelson, Steven W.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, c2004Description: 244 p.ISBN: 0071427317.Call No.:
HF5415
M523S
Subject(s): MARKETING | SUNZI 6TH CENT. B.C. SUNZI BING FAGeneral Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 M523S (Browse shelf) | Available | 200801020022 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 M374M Marketing | HF5415 M374M 1982 Marketing : strategy and management | HF5415 M377M Mini cases in marketing | HF5415 M523S Sun Tzu strategies for marketing : | HF5415 M572R Right side up : building brands in the age of the organized consumer | HF5415 M824M Marketing : | HF5415 M876F The fast forward MBA in marketing |
Includes index
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