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Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader

By: Brader, Ted.
Material type: materialTypeLabelBookSeries: Studies in communication, media, and public opinion.Publisher: Chicago, Ill. : The Univ. of Chicago Press, 2006Description: 280 p. : ill.ISBN: 9780226069890.Call No.: JA74.5 B722C Subject(s): POLITICAL PSYCHOLOGY | ADVERTISING, POLITICAL | COMMUNICATION IN POLITICS | PERSUASION (PSYCHOLOGY) | EMOTIONS AND COGNITIONBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		JA74.5 B722C (Browse shelf) Available 200802120004

Includes bibliographical references and index

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