Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader
By: Brader, Ted.
Material type:
BookSeries: Studies in communication, media, and public opinion.Publisher: Chicago, Ill. : The Univ. of Chicago Press, 2006Description: 280 p. : ill.ISBN: 9780226069890.Call No.:
JA74.5
B722C
Subject(s): POLITICAL PSYCHOLOGY | ADVERTISING, POLITICAL | COMMUNICATION IN POLITICS | PERSUASION (PSYCHOLOGY) | EMOTIONS AND COGNITIONBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | JA74.5 B722C (Browse shelf) | Available | 200802120004 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| JA74 M326I An introduction to political communication | JA74 S647P Political communication | JA74.5 B722C Campaigning for hearts and minds : how emotional appeals in political ads work / | JA74.5 B722C Campaigning for hearts and minds : how emotional appeals in political ads work / | JA74.5 D866H The history of political theory and other essays / | JA74.5 E334S The symbolic uses of politics : | JA74.5 E334S The symbolic uses of politics : |
Includes bibliographical references and index
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