Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff
By: Passikoff, Robert.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2006Description: 242 p. : ill.ISBN: 047004022X.Call No.: HF5415.525 P377P Subject(s): CUSTOMER LOYALTYGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.525 P377P (Browse shelf) | Available | 200806130012 |
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HF5415.525 B473E The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships | HF 5415.525 F733W What customers like about you : | HF 5415.525 F733W What customers like about you : | HF5415.525 P377P Predicting market success : | HF5415.525 T465W Who stole my customer?? : | HF5415.525 T465W Who stole my customer?? : | HF5415.525 Z523G Game-based marketing : |
Includes index
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